You can be one of the most skilled professionals in your chosen field, but if you don’t get clients you won’t make money. Unless you already have a giant network of people ready to pay, you have to learn marketing. It doesn’t matter if you’re a web designer or an accountant. Self-promotion is critical to the success of any freelancer.
When most people think of marketing, they think of advertisements (either print or digital). While these can certainly be effective, they can also be expensive. That’s why it’s very cost effective to promote yourself through a blog. Why? Because you’re giving free content to people, which they like. You’re also becoming and knowledge resource for fans to rely on. The more they see you as a subject matter expert, the more they will be willing to purchase your services. A great way to think of your blog is as the top of your sales funnel. This is how Wendy Piersall and Heather B. Armstrong break it down on dummies.com. In it they describe how to come up with great content and build your email list. Examples of successful blogs are also included.
If you don’t consider yourself to be w good writer that’s OKAY. Everyone has to start somewhere. But the more you do it the better you will get at self-promotion. So don’t let a lack of a journalism major stop you from creating a kickass blog. Practice, learn, repeat.